Blue Water team members are seasoned professionals who have spent decades helping arts and creative-minded organizations succeed. We are also artists, volunteers, runners, scuba divers and photographers, and we’re proof that dog and cat people really can get along.
Blue Water is anchored by founder and president Lynnette Werning, APR, SPP, who has more than two decades of public relations experience.
Lynnette has been selected to host media relations workshops for over 500 professionals in the museum, architecture and destination fields. She also has a rare dual professional certification; she's received accreditation from the Public Relations Society of America, an achievement earned by only 5% of public relations practitioners, and she earned a Strategic Planning Professional designation from the Association for Strategic Planning.
Lynnette is the past president of PR Boutiques International, serves on the board of trustees for the University of Toledo Alumni Association and is the chair of the public art committee for the City of Bradenton, Florida. She has served as president of the Northwest Ohio chapter of the Public Relations Society of America and is a member of PRSA’s Counselor’s Academy. She was named Outstanding Alumna by the University of Toledo Department of Communications.
Prior to launching Blue Water Communications in 2006, Lynnette worked as vice president and account supervisor for two Toledo-based PR and marketing firms. She served as communications manager for the Toledo Museum of Art, division director for the March of Dimes Birth Defects Foundation, managing director for the Toledo Ballet Association and assistant director at WTOL-TV.
An avid runner and hiker, Lynnette also plays clarinet and enjoys motorcycle trips, cruises and adventures with her husband, Dave.
Amber Hendrickson has been part of the Blue Water crew since 2012. She was on the museum relations team that opened Crystal Bridges Museum of American Art in 2011, working in both development and public relations. Previously, Amber served as donor relations correspondent for Heifer International. She also worked for two years as an English teacher in Siberia.
Amber has a bachelor’s degree in Mass Communication and Speech Communication, and she earned a graduate diploma from a theological school in Vancouver, British Columbia. She enjoys reading, CrossFit, taking naps with her dog Clarabel, and making memories with her family. In her next life, Amber likes to think she’ll be a stand-up comedian.
Sara Stacy brings more than 15 years of public relations experience to the Blue Water team. In her five years at Toledo Museum of Art, Sara was a part of the public relations team, working with Lynnette, that opened the world-renowned Glass Pavilion.
In her time at Blue Water, Sara has utilized the valuable skills honed from nonprofit and museum experiences, including being an integral member of the Blue Water team that opened Crystal Bridges Museum of American Art. Sara holds a Masters of Public Administration from the University of Michigan. In her free time, she enjoys traveling with her family, reading and pretends to be a dedicated
Stephanie Miller was part of the team at the University of Michigan Museum of Art (UMMA) that hired Blue Water to shepherd the national and international media outreach leading up to the Museum’s historic expansion and restoration in 2009. Stephanie spent 10 years at UMMA in a succession of roles that covered the waterfront of communications strategies—media relations, publications, leadership and advancement writing and messaging, gallery didactics editing and writing, and more. Prior to joining UMMA, Stephanie served as the director of media relations at UCLA’s Hammer Museum.
Her industry experience includes several years as a national reviews contributor to ARTnews and the dance writer at the Ann Arbor Observer, as well as a stint at CNN in Washington, D.C. Stephanie holds BA and MA degrees in art history, and a professional certificate in editing.
Stephanie Elton brings nearly 20 years of arts and culture storytelling experience to the team, with a particular focus on content development and data marketing communications for art museums. She served in several roles during her eight years at the Toledo Museum of Art, finding strategic ways to amplify TMA’s stories and to connect the Museum with audiences in impactful and meaningful ways.
She sits on the boards for both Courageous Community Services, the only organization in Northwest Ohio and Southeast Michigan to provide comprehensive outdoor recreation experiences for people with disabilities, and the Press Club of Toledo. Stephanie previously served on the American Advertising Federation – Toledo board of governors.
Stephanie has a bachelor’s degree in communication with a minor in theater. In her free time, she enjoys running, indie rock shows, road trips and exploring the outdoors.
Brad Tuggle joined Blue Water after serving as the director of audience development at the Virginia Museum of Contemporary Art, which also operates the Boardwalk Art Show—Sunshine Artist Magazine’s 12th ranked fine arts show of the decade. In his ime with the Museum the company successfully rebranded, won the HRCAP Community Builders Award for efforts to increase minority attendance in the arts, acquired over 84M media impressions in his last seven months and broke attendance records despite the global pandemic.
Before Virginia MOCA, he was the director of marketing for Virginia Stage Company, led a sales department for four venues and was the program director for the I-Park Foundation, an international artist-in-residence program in East Haddam, Connecticut. He attended Longwood University and the Yale School of Drama and currently resides in Richmond, Virginia where he spends his time playing guitar and board games.
DeAnne Williams comes to Blue Water Communications from the Chrysler Museum of Art, a museum in Norfolk, Virginia that is home to more than 30,000 objects, including a glass collection of national acclaim. During her four years as the Chrysler’s communications content manager, she enjoyed sharing compelling stories about the Museum’s collection, exhibitions, community partnerships and more. She also had the pleasure of working with the Blue Water team on several traveling exhibitions that were co-organized by the Chrysler Museum of Art, including Americans in Spain, Painting and Travel: 1820–1920 and Alma W. Thomas: Everything Is Beautiful.DeAnne is also an associate faculty member of the University of Arizona Global Campus, where she teaches aspiring communications professionals, and the founder of The Precise Pen, a company that provides writing and editing services. She started her career as a reporter for The Virginian-Pilot, where she covered fashion, sports, concerts and more. Before joining the Chrysler team, she was a public relations copywriter for Thomas Nelson Community College in Hampton, Virginia. She holds bachelor’s and master’s degrees in communications from Norfolk State University. In her spare time, she enjoys traveling, concerts, and spending time with family and friends.
Emma Caro brings more than 20 years of public relations experience to the Blue Water crew. Most recently, she worked for six years as the marketing and communications director at the Taft Museum of Art in Cincinatti, Ohio. During this time, she collaborated with Blue Water on a number of high-profile special exhibitions.
Prior to the Taft Museum of Art, Emma served as the public relations director at the two-time Tony Award-winning Cincinnati Playhouse in the Park.
A native of England, Emma has a bachelor’s degree in history of art and a post graduate diploma in magazine journalism. In her spare time, she enjoys reading, cooking, traveling and making memories with her family.