The Crew

Blue Water team members are seasoned professionals who have spent decades helping arts and creative-minded organizations succeed. We are also artists, volunteers, runners, scuba divers and photographers, and we’re proof that dog and cat people really can get along.

The Crew 1
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Blue Water is anchored by founder and president Lynnette Werning, APR, SPP, who has more than two decades of public relations experience.

Lynnette has been selected to host media relations workshops for over 500 professionals in the museum, architecture and destination fields. She also has a rare dual professional certification; she's received accreditation from the Public Relations Society of America, an achievement earned by only 5% of public relations practitioners, and she earned a Strategic Planning Professional designation from the Association for Strategic Planning.

Lynnette is currently the president of PR Boutiques International, serves on the board of trustees for the University of Toledo Alumni Association and is co-chair of their communications committee. She has served as president of the Northwest Ohio chapter of the Public Relations Society of America and is a member of PRSA’s Counselor’s Academy. She was named Outstanding Alumna by the University of Toledo Department of Communications.

Prior to launching Blue Water Communications in 2006, Lynnette worked as vice president and account supervisor for two Toledo-based PR and marketing firms. She served as communications manager for the Toledo Museum of Art, division director for the March of Dimes Birth Defects Foundation, managing director for the Toledo Ballet Association and assistant director at WTOL-TV.

An avid runner and hiker, Lynnette also plays clarinet and enjoys motorcycle trips, cruises and adventures with her husband, Dave.


Amber Hendrickson has been part of the Blue Water crew since 2012. She was on the museum relations team that opened Crystal Bridges Museum of American Art in 2011, working in both development and public relations. Previously, Amber served as donor relations correspondent for Heifer International. She also worked for two years as an English teacher in Siberia.

Amber has a bachelor’s degree in Mass Communication and Speech Communication, and she earned a graduate diploma from a theological school in Vancouver, British Columbia. She enjoys reading, CrossFit, taking naps with her dog Clarabel, and making memories with her family. In her next life, Amber likes to think she’ll be a stand-up comedian.

The Crew 2
The Crew 3


Sara Stacy brings more than 15 years of public relations experience to the Blue Water team. In her five years at Toledo Museum of Art, Sara was a part of the public relations team, working with Lynnette, that opened the world-renowned Glass Pavilion.

In her time at Blue Water, Sara has utilized the valuable skills honed from nonprofit and museum experiences, including being an integral member of the Blue Water team that opened Crystal Bridges Museum of American Art. Sara holds a Masters of Public Administration from the University of Michigan. In her free time, she enjoys traveling with her family, reading and pretends to be a dedicated
distance runner.


On board at Blue Water since 2012, Stephanie Miller was part of the team at the University of Michigan Museum of Art (UMMA) that hired Blue Water to shepherd the national and international media outreach leading up to the Museum’s historic expansion and restoration in 2009. Stephanie spent 10 years at UMMA in a succession of roles that covered the waterfront of communications strategies—media relations, publications, leadership and advancement writing and messaging, gallery didactics editing and writing, and more. Prior to joining UMMA, Stephanie served as the director of media relations at UCLA’s Hammer Museum.

Her industry experience includes several years as a national reviews contributor to ARTnews and the dance writer at the Ann Arbor Observer, as well as a stint at CNN in Washington, D.C. Stephanie holds BA and MA degrees in art history, and a professional certificate in editing.

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