Blue Water Communications was founded in 2006 by President Lynnette Werning, whose vision for an agency focused on creative thinking, strategic campaigns and outstanding client service. The Blue Water crew are PR, communications and strategic planning experts with decades of experience in the museum and creative fields.

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Image courtesy of our client, Princeton University Art Museum


We work exclusively with:

Performing arts organizations
Architecture firms

Hear what our clients have to say


We assist our clients with:

National and international media relations
Major exhibition promotion
Long-range communications planning
Media previews
Groundbreaking and grand opening events
Anniversary celebrations
Spokesperson media training
Crisis communications planning
Strategic planning for AAM and other professional accreditation
And more…

Visit the newsroom to see the results of our work

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Image courtesy of our client, the Fralin Museum of Art at The University of Virginia

In 2017, Blue Water merged with David James Company, an integrated marketing communications agency that specializes in associations and non-profit organizations.

Blue Water is a member of PR Boutiques International (PRBI), a global network of boutique public relations firms founded by people who put client service first. Each agency in PRBI has an area of specialization. Blue Water Communications has been selected as the PRBI agency for museums.

PRBI member agencies are located throughout North America, Asia, South America, Australia, New Zealand, Europe and the Middle East. Through their collaboration in PRBI, members offer the personalized, senior-level expertise of the boutique firm combined with the broad, international reach and market specialization of much larger agencies. Blue Water’s founder and president, Lynnette Werning, serves on the executive committee of PRBI as Vice President.

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Lynnette Werning is also a certified Strategic Planning Professional (SPP) through the Association of Strategic Planning. With her SPP certification, she joins a distinguished cohort of global strategic planning professionals.

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