Blue Water Communications was founded in 2006 by Lynnette Werning, whose vision for an agency focused on creative thinking, strategic campaigns and outstanding client service. In 2023 Stephanie Elton became president leading the Blue Water crew, a team of PR, communications and strategic planning experts with decades of experience in the museum and creative fields.

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Image courtesy of the Virginia Museum of History and Culture


We work exclusively with:


Hear what our clients have to say


We assist our clients with:

National and international media relations
Major exhibition and project promotion
Long-range communications planning
Media previews
Groundbreaking and grand opening events
Spokesperson media training
Crisis communications planning
Strategic planning for AAM and other professional accreditation
And more…

Visit the newsroom to see the results of our work

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Image courtesy of our client, the Fralin Museum of Art at The University of Virginia

In 2017, Blue Water merged with David James Company, an integrated marketing communications agency that specializes in associations and non-profit organizations.

Blue Water is a member of PR Boutiques International (PRBI), a multi-national partnership of founder-led boutique PR firms reflecting a comprehensive set of culturally-aware public relations skills. Each agency in PRBI has an area of specialization and Blue Water Communications represents the museum field.

PRBI member agencies are located throughout North America, Asia, South America, Australia, New Zealand, Europe and the Middle East. Through their collaboration in PRBI, members offer the personalized, senior-level expertise of the boutique firm combined with the broad, international reach and market specialization of much larger agencies. Blue Water’s founder, Lynnette Werning, served as president of this prestigious network 2020-2021.

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Images: Courtesy of Chazen Museum of Art/Eric Baillies; The Renewal of Black Museums and Cultural Institutions, Plenary AAAM 2022 Conference, Noelle Trent, Ph.D., Association of African American Museums board member and National Civil Rights Museum, director of interpretation, collections and education and Brent Leggs, founding executive director of the African American Cultural Heritage Action Fund and a senior vice president of the National Trust for Historic Preservation; Installation View of Steven and William Ladd: Lead With a Laugh at Sarasota Art Museum. September 4, 2022 – February 5, 2023. Photo: Ryan Gamma; Interior of Cameron Mitchell Hall at Columbus State Community College. Architect, DesignGroup. Photograph © Brad Feinknopf

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