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The Blue Water Crew



Lynnette Werning, APR

After years of yeoman’s service on other vessels, Lynnette ascended to the bridge in 2006, opening Blue Water Communications.  At the helm, Lynnette has steered clients large and small, with an artistic side for museums and authors, and a scientific side for medical, legal, financial, educational and nonprofit institutions.  Prior to launching Blue Water Communications, Lynnette wore many hats as vice president and account supervisor for other Toledo-based public relations and marketing firms.  She’s also served as communications manager for the Toledo Museum of Art, division director for the March of Dimes Birth Defects Foundation, managing director for the Toledo Ballet Association and assistant director at WTOL-TV.  Lynnette’s highly respected in media training, having been selected to host media relations workshops for Fortune 500 companies, other public relations professionals, museums and attractions, nonprofit agencies, educators and even the media itself in several major cities.  Lynnette earned accreditation from the Public Relations Society of America (PRSA), an achievement earned by only 5% of public relations practitioners; she’s also a member of PRSA’s Counselor’s Academy, which facilitates networking and idea sharing among senior-level public relations practitioners.  Lynnette was honored by her alma mater, the University of Toledo, as the Outstanding Communications Alumna for 2012.  She is an active member of Women & Philanthropy at the University of Toledo and is past president of the Northwest Ohio chapter of the Public Relations Society of America.  Outside of the office, her “Work Hard, Play Harder” motto supports hobbies like boating, scuba diving and her latest obsession, her motorcycle she named “Crystal.”

Stephanie Miller

Stephanie was part of the team at the University of Michigan Museum of Art (UMMA) that hired Blue Water to work on the national media outreach leading up to the Museum’s historic expansion and restoration in 2009. Stephanie spent ten years at UMMA as Associate Editor; External Relations Manager and Senior Writer; and, finally, Manager of Public Affairs and Publications covering the waterfront of communications needs—media relations, marketing, public information, and social media; leadership and development writing; publications and website management; and gallery didactics editing and writing—at this leading university art museum. Stephanie’s previous museum work includes four years as Director of Media Relations at the UCLA Hammer Museum. Stephanie’s insider media experience includes several years as a freelance national reviews contributor to ARTnews and as the dance writer at the Ann Arbor Observer, as well as a stint at CNN in Washington, DC. In 2003 she was chosen as an NEA/New York Times professional fellow as part of the Institute for Dance Criticism at the American Dance Festival. Stephanie holds BA and MA degrees in art history as well as a professional certificate in editing.


Amber Hendrickson

Amber came aboard after working for several years in nonprofit external relations. Most recently she was part of the museum relations team that opened Crystal Bridges Museum of American Art in 2011. During the opening campaign, she worked closely with Blue Water and later became Media Relations Manager for the museum. Previously, Amber served as donor relations correspondent for Heifer International, the highly respected community development organization, communicating with and inspiring Heifer’s various audiences and supporters each day. She has traveled the world, visiting (at least!) 15 countries and serving as a volunteer with educational and community development initiatives. Along the way, she has developed a knack for collaborating on the formation of key messages for any business or organization she encounters. Amber has a bachelor’s degree in Mass Communication and Speech Communication. A new devotee of the Great Lakes and a student for life, she’s continuing her studies in technical and professional writing.

Laura Kronmann

If there’s a media buy to be made, Laura is the one charting its course. Another long-term member of the Blue Water crew, Laura combines a get-it-done strategy with an intuitive knowledge of client needs. Having been immersed for years in every phase of marketing and business development, Laura has represented a vast array of clients and industries, from health care institutions and automotive giants to universities, destinations and global manufacturing interests. As analytical as she is instinctual, Laura identifies the problem, points the way for the team and makes it happen. She consciously chooses to work with the best and most reliable people in the business, because she’ll settle for nothing less.

Sara Stacy, MPA

Sara brings more than a decade of public relations experience to the Blue Water team, beginning at historic Pewabic Pottery in Detroit, Michigan. It was there that she learned the basics of nonprofit PR and managing special events in a museum setting.

After two years at Pewabic, Sara took the position of marketing assistant at the Toledo Museum of Art in Toledo, Ohio. In her nearly five years at TMA, Sara was a part of the public relations team, working with Lynnette, that opened the world renowned Glass Pavilion; she was promoted to public information officer and later to interim public relations manager.

In her time at Blue Water, Sara has utilized the valuable skills honed from nonprofit and museum experiences, including being an integral member of the Blue Water team that opened Crystal Bridges Museum of American Art. She is not only a valued counselor, but also a skilled communicator with editors, earning coverage for clients in the pages of the New York Times and Wall Street Journal, as well as many industry-specific publications.
Sara holds a Masters of Public Administration at the University of Michigan. Through the program, she learned the ins and outs of managing a nonprofit organization, including finances, marketing and PR, membership services, nonprofit human resources practices and much more.

In her spare time, Sara enjoys traveling with her husband, Ryan, and their two children, Hunter and Violet. She is also a runner with several half marathons under her belt.

Dave Werning

Captain Dave has helped keep the Blue Water ship on course from the beginning. With a career in media that has spanned three decades, he has been a part of just about every kind of broadcast imaginable. A Hawkeye from the University of Iowa, Dave’s communications career began in radio but soon turned to television. He’s won multiple Emmy awards for directing and producing and has been nominated for more than 20 others. Dave is part of the media training team, advises clients on effective communication strategies and coordinates media buy logistics. A Renaissance man who seems to reinvent himself about every five years, Dave holds a Master (captain) License from the U.S. Coast Guard for ships up to 100 gross tons. Dave is a yacht broker and occasional ferry and tour boat captain. He enjoys boating and motorcycling and is also a licensed helicopter pilot.

Nancy Colvin

The newest member of the crew brings more than 17 years of public relations experience to the Blue Water team. In addition to her extensive experience in museum communications, she also helped launch The Women’s Fund of Central Ohio. As part of a small but dedicated team, she helped plan and execute the Women’s Fund’s first Keyholder event in 2002 which drew more than 500 supporters and laid the foundation for the popular annual event. She’s also worked in the performing arts serving as the public relations manager for the Columbus Symphony Orchestra for two years working with an array of performers, from Sha Na Na to Pavarotti.

She began her museum career at the Columbus Museum of Art as an intern in college and was later hired as a marketing assistant before becoming the museum’s marketing and communications manager. In that role, she has earned national and international media coverage for CMA’s many exhibitions and programs. She was part of the team that developed the communications and media plan for the museum’s most successful capital campaign to date and coordinated the media strategy for the museum’s extensive renovations. Most recently she’s worked closely with Blue Water on both the groundbreaking and opening of CMA’s new Margaret M. Walter Wing.

Nancy graduated from The Ohio State University with a bachelor’s degree in Journalism. She spends her spare time with her husband, two children and the menagerie of animals they’ve adopted over the years.

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